B2B · Channel
Partner Engagement Campaign
Built and scaled channel partner programs that drove cross-functional alignment across sales, product, and operations — turning partner relationships into measurable pipeline.
Partner Activation Rate
B2B Partner Marketing · Channel Campaigns · Demand Generation
Samantha
Geraci
“Where Brand Meets Bottom Line”
View My Work02
My Approach
The most effective marketing I've led has always started with one thing; a clear understanding of what the business actually needs to grow.
5+
Years B2B & B2C
3
Certifications
10+
Major Brands
Over 5+ years I've partnered with senior stakeholders across sales, product, and operations to develop programs, campaigns, and assets that connect marketing directly to revenue. I bring both the strategic vision to shape the work and the operational discipline to see it through.
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Skills & Certifications
Core Marketing Skills
Channel & Partner MarketingDemand GenerationEmail MarketingEvent MarketingUX OptimizationCopywritingBusiness AnalyticsIntegrated Campaign StrategyCross-Functional CoordinationStrategic PlanningPartner EnablementData VisualizationSocial MediaTeam Leadership
Tools & Platforms
Excel
PowerPoint
Adobe XD
Photoshop
Analytics
GA4
HTML
CMS
Certifications
Email Marketing Certification
HubSpot Academy
Content Marketing Certification
HubSpot Academy
SEO Essentials Certification
Moz
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Selected Work
Multi-Channel · Full Funnel
Integrated Campaign Execution
End-to-end campaign management from brief to launch — spanning email, paid media, events, and content — balancing brand storytelling with performance accountability.
Conversion Rate Improvement
Revenue · Pipeline
Demand Generation Initiative
Designed and executed pipeline-tied marketing programs that connected activity directly to revenue outcomes — with full ROI accountability and performance reporting.
Pipeline Influenced
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Sites & Content Management
Content management, UX improvements, and functionality work across globally recognized brands — from iconic music artists to major live entertainment properties.
Content Management
Functionality
Design Improvements
Currently managing internal and password-protected sites for Brother International Corporation.
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Let's Connect
Let's build something that performs.
Whether you're building a partner program from scratch or looking to sharpen what you already have — I'd love to hear about it. Reach out directly or send a message.