B2B Partner Marketing · Channel Campaigns · Demand Generation
“Where Brand Meets Bottom Line”
View My WorkThe most effective marketing I've led has always started with one thing: a clear understanding of what the business actually needs to grow.
Over 5+ years I've partnered with senior stakeholders across sales, product, and operations to develop programs, campaigns, and assets that connect marketing directly to revenue. I bring both the strategic vision to shape the work and the operational discipline to see it through.
I'm not just here to make things look good. I'm here to make them perform.
B2B · Channel
Built and scaled channel partner programs across Distribution, ITSP, and Business Contract segments, driving cross-functional alignment across product, creative, legal, and external agencies to deliver content and strategy through platforms including PATH, Brother Knowledge Center, and Brother Rewards.
Multi-Channel · Full Funnel
Executed integrated partner campaigns across email, social, portal communications, landing pages, website banners, and sales assets, leveraging analytics and performance insights to drive campaign optimization, improve platform adoption, and support data-informed decision making aligned with broader business objectives.
Revenue · Pipeline
Led a targeted NYC blitz marketing campaign through integrated print, grassroots, and email activations, recruiting, managing, and training 10+ brand ambassadors across NY/NJ to drive events, lead generation, and measurable revenue growth.
Brand · Scale
Managed digital content and ongoing optimization for 30+ artist and entertainment brand websites, partnering with Sony Music, Legacy Records, and Feld Entertainment to execute digital marketing initiatives, UX/UI improvements, and cross-functional campaigns delivered on time and on brand.
Content management, UX improvements, and functionality work across globally recognized brands — from iconic music artists to major live entertainment properties.
Currently managing internal and password-protected sites for Brother International Corporation.
Managed ongoing digital content, updates, and brand storytelling across globally recognized artist and entertainment properties, ensuring consistency and timely execution across every touchpoint.
Supported site functionality improvements and ongoing maintenance across high-traffic digital properties, delivering seamless and reliable user experiences at scale.
Executed design and layout enhancements across key digital properties, improving visual hierarchy, content presentation, and overall brand experience for partner and consumer-facing audiences.
Short-form video content and social assets created in support of live event promotion, audience engagement, and brand awareness across entertainment properties.
Whether it's a new connection, a shared interest in B2B marketing, or an exciting opportunity worth exploring, I'm always open to a conversation.